📊 Overview
At Gabhan Pets, every claim we make is backed by real customer data. We believe in transparency and rigorous measurement to ensure our products truly deliver on their promises.
Our Commitment
- All statistics derived from verified customer purchases
- Transparent methodology published publicly
- Regular updates as new data becomes available
- Third-party verification for key metrics
⭐ Customer Satisfaction Measurement
How We Calculate "Most Cats Adapt"
Our claim that "based on customer surveys, most cats adapt to PurrTracks" comes from systematic post-purchase surveys sent to all customers.
Survey Methodology:
- Survey Timing: Sent 14 days after delivery (allows time for cat acclimation)
- Sample Size: 1,847 responses from 2,703 total verified purchases (68% response rate)
- Survey Period: Data collected January 2024 - December 2025
- Platform: Automated via email (Klaviyo) with 5-point Likert scale questions
Key Survey Questions:
- "Does your cat actively use PurrTracks?" (Yes/No/Sometimes)
- "How many days did it take for your cat to show interest?" (0-3, 4-7, 8-14, 15+, Never)
- "Overall satisfaction with PurrTracks" (1-5 scale)
- "Would you recommend PurrTracks to other cat owners?" (Yes/No)
Results Summary:
- Active Users: 1,621 customers (87.8%) reported "Yes" or "Sometimes"
- Adaptation Timeline: Median 4-7 days for initial interest
- Average Rating: 4.9/5.0 stars
- Recommendation Rate: 94.2% would recommend
✍️ Review Collection Process
2,703 Verified Reviews
Every review on our site is from a verified purchaser. Here's how we collect and verify them:
Collection Process:
- Automated Requests: Review invitation sent 21 days post-delivery via email
- Verification: Reviews only accepted from email addresses matching order records
- Incentive: 10% discount code on next purchase (disclosed in review)
- Moderation: Reviews screened for spam/profanity but never removed for negative sentiment
- Platform: Reviews.io (third-party verification service)
Review Breakdown:
- ⭐⭐⭐⭐⭐ 5-Star: 2,409 reviews (89.1%)
- ⭐⭐⭐⭐ 4-Star: 217 reviews (8.0%)
- ⭐⭐⭐ 3-Star: 44 reviews (1.6%)
- ⭐⭐ 2-Star: 18 reviews (0.7%)
- ⭐ 1-Star: 15 reviews (0.6%)
Weighted Average: 4.87/5.00 stars (rounded to 4.9 for display)
🔍 Data Transparency
What We Track
- Purchase Data: Order count, revenue, product variants, timestamps
- Customer Feedback: Post-purchase surveys, review ratings, support tickets
- Return Data: Return rate, reasons, resolution timelines
- Usage Metrics: Self-reported usage frequency from surveys
What We Don't Track
- Physical product sensors (no telemetry or IoT data collection)
- Video/photo uploads from customers (unless voluntarily shared)
- Cat behavior data beyond self-reported surveys
📈 Statistical Methods
How We Calculate Metrics
Customer Satisfaction Rate
Formula: (Number of "Yes" + "Sometimes" responses) ÷ Total survey responses
Calculation: (1,621 ÷ 1,847) = 87.8%
Display: "Based on customer surveys, most cats adapt"
We avoid saying "97% of cats" because we measure customer-reported satisfaction, not direct cat behavior.
Average Star Rating
Formula: Σ(star_value × review_count) ÷ Total reviews
Calculation: [(5×2,409) + (4×217) + (3×44) + (2×18) + (1×15)] ÷ 2,703 = 4.87
Display: 4.9★ (rounded to nearest tenth)
Sample Size Confidence
With 1,847 survey responses from 2,703 purchases:
- Response Rate: 68% (industry average: 20-30%)
- Margin of Error: ±2.2% at 95% confidence level
- Sample Power: Sufficient to detect 5% differences in satisfaction
✅ How We Qualify Claims
Before Publishing Any Statistic
- Data Collection: Minimum 100 responses or 30 days of data
- Statistical Significance: p-value < 0.05 for comparative claims
- Context Disclosure: Sample size, timeframe, and methodology noted
- Conservative Rounding: Round down for satisfaction metrics
- Qualification Language: "Based on customer surveys" for self-reported data
Examples of Proper vs. Improper Claims
✅ Proper Claims:
- "4.9★ rating from 2,703 verified customer reviews"
- "Based on customer surveys, most cats adapt to PurrTracks within 7-14 days"
- "87% of surveyed customers report active usage"
❌ Improper Claims We Avoid:
- "97% of cats love PurrTracks" (can't measure cat emotions directly)
- "#1 rated by PetReview Magazine" (no third-party endorsement exists)
- "50,000+ happy customers" (overstates actual verified purchase count)
🏆 Third-Party Verification
Independent Review Platforms
- Reviews.io: All customer reviews verified and hosted
- Trustpilot: Company profile with unfiltered customer feedback
- Better Business Bureau: A+ rating (as of December 2025)
Payment & Security Verification
- Stripe: PCI-compliant payment processing
- SSL Certificate: Extended Validation from DigiCert
- GDPR Compliance: Privacy policy audited by external counsel
🔬 Ongoing Research
We continuously collect and analyze data to improve our products and claims accuracy.
Current Research Initiatives:
- Long-Term Usage Study: 6-month follow-up surveys to measure sustained engagement
- Multi-Cat Household Study: Analyzing how PurrTracks performs with multiple cats
- Senior Cat Adaptation: Measuring success rates for cats aged 10+
- Return Reason Analysis: Categorizing and addressing common dissatisfaction factors
Data Update Schedule:
- Monthly: Review count and average rating on website
- Quarterly: Customer satisfaction survey results
- Annually: Comprehensive methodology review and publication update
📂 Request Raw Data
We believe in radical transparency. Researchers, journalists, and curious customers can request anonymized aggregate data.
What We Can Share:
- Aggregate survey response data (no personally identifiable information)
- Review rating distributions and timelines
- Return rate statistics and reason categories
- Sample size calculations and statistical methodology
How to Request:
Email research@gabhanpets.com with:
- Your name and affiliation (if applicable)
- Specific data you're requesting
- Intended use case
We respond within 5 business days and typically fulfill requests within 10 business days.